Blessed are the poor in spirit: for theirs is the kingdom of heaven
My take on this first beatitude is that we’re all in the same boat. Though we gain varying degrees of mastery of our jobs, at some level, if we’re honest, we remain beginners–„poor in spirit“. We’re always conscious of the fact that the more knowledge we have, the less we actually know. I think the first beatitude speaks pretty well to this sense of begninner-ness. Further, acknowledging this helps bring us to level ground with our customers. We know that, despite the imbalance of product knowledge, we are ultimately equals. And transactions between equals are way more likely to culminate in mutually agreeable results.